Marketplace Academy


SHIFT Marketplace Graduate Scheme
The Company: SHIFT was launched in 2019 with the goal of becoming the market-leading Amazon and marketplace agency. Since launch, we have grown to a team of 20+ retail and marketing experts who manage brands end to end on Amazon and other global marketplaces. We work in partnership with some of the world’s most […]
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What does the future of retail entail for brand advertising?
As the post-pandemic digital shift trends consolidate, consumer changes are here to stay. How are you preparing for the ‘phygital’ age?
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Brand strength on Amazon: How to stay ahead of the competition
80% of searches on Amazon are generic, indicating that for the most part Amazon customers don’t tend to show brand loyalty when browsing the site. So how can you stay ahead of the competition?
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Reached your threshold with Amazon’s restock limits? Try these 4 steps instead
Amazon’s recent introduction of restock limits has caused plenty of frustration to sellers, but there are some simple steps you can take to reduce the headache.
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Why Amazon Advertising is so much more than just PPC
Making the switch from Google Ads to Amazon ads has been a relatively seamless transition for me, but there’s a few things I’ve picked up which prove how powerful advertising on Amazon can really be.
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What to do Post-Prime Day
Prime Day is much more than just a day itself, but rather a time period of increased traffic, heightened brand awareness and bargain hunting.
With Summer sales fast approaching, follow the simple steps below to keep the momentum going and make sure you’re making the most of the post-Prime Day period.
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