Brand strength on Amazon: How to stay ahead of the competition

80% of searches on Amazon are generic, indicating that for the most part Amazon customers don’t tend to show brand loyalty when browsing the site. So how can you stay ahead of the competition?

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Why Amazon Advertising is so much more than just PPC

Making the switch from Google Ads to Amazon ads has been a relatively seamless transition for me, but there’s a few things I’ve picked up which prove how powerful advertising on Amazon can really be.

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