The SHIFT guide to Amazon Seller Promotions
Why use Amazon promotions?
There are three reasons why you should consider using Amazon promotions.
- Increased sales velocity, resulting in faster moving inventory and reduced storage fees
- A higher average order value as customers spend more
- Stronger traffic to your product pages, which means higher rankings and long-term brand resonance
But what types of promotions are available to you? And which ones should you use?
Lightning deals
What are they? Limited quantity deals that run for several hours on the Amazon Deals page
What can they give you? Average 200% increase in daily sales
Who are they best for? People running flash sales or operating with limited stock
Spotlight deals
What are they? The most exciting product offering with the best price discount, running up to 48 hours
What can they give you? Featured on the Amazon Deals page and premium digital real estate
Who are they best for? Established brands with high performing ASINs
7-day deal
What are they? A longer promotional offer which features your product on the Amazon Deals page for a whole week
What can they give you? Prolonged exposure on Amazon’s second most visited landing page
Who are they best for? People selling high value items or with larger quantities of stock
Prime member coupons/vouchers
What are they? Eye-catching product discounts targeted specifically to Prime members
What can they give you? Improved visibility in search listings and exposure on Vouchers Events pages
Who are they best for? Those starting a new product launch or with lower sales velocity in general
Prime exclusive discounts
What are they? Price discounts which are exclusive to Prime members, displaying a strike through the original RPP in comparison to the discounted price
What can they give you? Requires no upfront cost to set up
Who are they best for? Those who want to offer discounts but have slimmer profit margins